InterRail: now for all ages!

The growth potential for the InterRail Pass is considerable as many people are still hearing about InterRail for the first time and learning that this product is now available to all age groups. Since 2007, the proportion of InterRail customers aged 26 and above has increased from 27% to 30%, demonstrating the change of mindset in adult consumers.

Recently the Eurail Group G.I.E. and its daughter company Eurail.Com B.V. responsible for the internet sales via InterRailnet.com, showcased InterRail at a national holiday show ('Vakantiebeurs') in the Netherlands. The InterRail booth was very well attended with over 2,000 people estimated to have visited over five days. Many visitors were pleasantly surprised to learn that InterRail is no longer solely aimed at young people and that, contrary to popular belief, there’s no upper age limit.

“Of course, InterRail is an ideal product for young people with a spirit of adventure and interest in the diversity of European culture, explains Ana Dias e Seixas, Eurail Group’s Marketing Director, “however our products are not limited to the younger 18-25 market. InterRail Passes allow travellers to design their own itinerary and trip to suit their needs and interests, which has a wide appeal. The desire to discover Europe knows no age limit; it is more about one’s mindset”.